Written by:Jaanvi Zade
Edited by: Yashi Shah
INFLUENCER MARKETING: THE BRIGHTER FUTURE
We live in an era of technology and trends. Everything we do somehow relates to current trends and demands. If we date back to the year 2014 or before, marketing then wasn’t that tough as it is today. With every upcoming year, new brands are evolving. Creating a brand isn’t a difficult task anymore, anyone with great idea and execution can create their label. But what’s difficult is gaining marketing your product so that your brand reaches more and more people. The concept of Influencer Marketing has grown and emerged, not only in India but around the world too.
◼What is influencer marketing?
Well, influencer marketing in simple terms means marketing your goods via social media with the help of influencers. Very often, people misunderstand the term ‘influencer’.
◼So who is an influencer?
An influencer isn’t just a person with lots of fan following. An influencer is a person who has an active impact on the minds of the customer and to whom people might even think of as trendsetters; moreover, influencers are those people who have the potential to influence people’s minds with their social skills.
‘A celebrity can be an influencer but an influencer need not be a celebrity’. Brand promotion with having a celebrity as your ambassador is one thing. But influencer marketing with a powerful and charismatic influencer is a different story altogether.
Different types of influencer marketing campaigns that one can run include- Host giveaways, social media takeover, affiliate marketing, sponsored social media content, gifts, sponsored blog posts, guest blogging, brand ambassador programs, etc.
In short, it is to advertise your product to a larger audience with the help of influencers, who will have fanbase consumers that will get affected by their posts and eventually end up tapping into your product.
◼Here are a few facts about Influencer Marketing:
- More than 9 out of 10 markets practice influencer marketing as a part of their overall marketing strategy.
- For every $1 spent on influencer marketing, you can expect an average return of $18.
- The influencer market industry is set to hit $15 billion by 2020.
- With so many social media platforms, Instagram happens to be the most popular platform amongst the others followed by the likes of Facebook and youtube.
- 8 out of every 10 consumers have purchased something after having it seen recommended by an influencer.
- Lastly, there are HALF A MILLION active influencers working every single day only on Instagram!!!
CRAZY, ISN’T IT?
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