Fast Fashion

 The Truth Behind Fast Fashion!

Written by: Ritika Rana


The fashion industry emits more carbon than international flights and maritime shipping combined. In fact it is second most polluting industry of world.


Fashion industry is second largest consumer of world’s water supply. It takes up to 700 gallons of water to produce one cotton shirt and 2000 gallons of water to make a pair of jeans, that’s enough water for one person to drink at least eight cups per day for thirteen years. Now go and count the number of jeans and shirts you have, feel guilty, as you too come in traps of these Instagram models and film stars who albeit take active participation in environment conferences but do nothing on ground level.

Clothes were created to survive harsh environmental conditions, but today they have put environment in danger.

Today fast fashion is so much ingrained in society that people forget to even think a bit about their motherland, all we care is to be in trend and get more insta likes. Worst of all 85% of textiles go to dump each year. The equivalent of one garbage truck full of clothes is burned or dumped in landfill every second.We need to understand happiness comes from within not by wearing different clothes everyday, this needs to come in mainstream, and we need to make it a movement because we owe a lot to your mother earth and our previous generation has already imperiled mother earth.Textile dyeing is second largest polluter of water and dyeing process uses enough water to fill two million Olympic sized swimming pools each year.

What we can do on our part to mitigate these problems?

  1. Buy less, Buy efficient, Buy better, Buy sustainable!
  2. Recycle,Reuse, Repair, Wear more,Donate
  3. Think ten times before throwing your old clothes. Think about mother earth
  4. Keep an eye on your washing.

We all together can make earth healthy again. So in this lockdown time sit down for a while and think how we justify our greed in name of need.I would sum up this article by quoting Barack Obama "We are the first generation to feel the effect of climate change and last generation who can do something about it.

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